Cathay Cineplexes at JEM hosted its bring-your-own-container event for popcorn today, 4 September 2024, from 1pm to 6pm. For S$10, customers could fill their containers with up to three kilogrammes of popcorn. The promotion was limited to the first 150 redemptions.
## Background
The Bring-Your-Own-Container (BYOC) event is a popular initiative by Cathay Cineplexes, allowing customers to bring any food-grade container to fill with their Signature Caramel Popcorn. This event, held exclusively at the JEM outlet, aims to engage popcorn lovers and offer a unique cinema experience. The promotion required the purchase of a Medium Popcorn Combo and was limited to one container per transaction.
## Early arrivals and queue formation
The first person in line arrived at around 10am, eager to participate in the event. By 12pm, a long and orderly queue had formed, demonstrating the high anticipation and excitement among the attendees.
## Container creativity
Popcorn enthusiasts showcased their creativity by bringing various types of containers. Large plastic containers and pails were the most popular choices. One customer even repurposed a large pet food container to maximise their popcorn haul.
## Social media buzz
The event generated significant buzz on social media platforms. A TikTok video by @mothership.nova highlighted the event details and encouraged participation. The video featured the location, timing, and terms of the promotion, garnering attention from the online community.
## Customer experiences
Participants expressed their satisfaction with the event. “It was a fun and unique experience,” said one attendee. “I managed to fill my container to the brim and enjoy my favourite caramel popcorn.” The event not only provided a treat for popcorn lovers but also created a sense of community among the participants.
## Future implications
Given the success of the BYOC event at JEM, Cathay Cineplexes may consider organising similar events at other locations. The positive feedback and high turnout indicate a strong demand for such interactive and engaging promotions. Future events could potentially include additional perks or expanded redemption limits to accommodate more participants.
The BYOC event at Cathay Cineplexes JEM has once again proven to be a hit, delighting popcorn enthusiasts and creating memorable experiences.
