McDonald’s Singapore has introduced a new Happy Meal toy collection, the Crocs Clips, available from 5 September to 9 October 2024. Each week, two different designs will be released, with a total of 10 designs over the five-week period. The new keychains, which include designs like fries, burgers, and the iconic golden arches, are available from 11 am every Thursday, with one Crocs Clip included with each Happy Meal purchase.
Background
The Crocs Clips collection marks a collaboration between McDonald’s and Crocs, aiming to attract both fast-food enthusiasts and Crocs fans. This promotion follows previous successful partnerships, such as the Despicable Me Minion Happy Meal toys. The Crocs Clips are miniature keychains modelled after the popular Crocs clogs, adding a playful twist to the Happy Meal experience.
First launch sees high demand
The initial release of the Crocs Clips saw a high demand, with some McDonald’s outlets selling out almost immediately. Customers expressed their frustration on McDonald’s Singapore’s Instagram page, requesting more stock per outlet. In response, McDonald’s Singapore advised customers to check stock availability before visiting a store.
Lucky fans who managed to get the first week’s collectibles shared their excitement on social media. One Instagram user, @sohwinnie27, posted about their successful haul, reflecting the enthusiasm surrounding the new collection.
Week-by-week releases
Each week, new designs are unveiled, keeping the excitement alive for collectors. The second launch began on 12 September and will continue until 18 September 2024. This staggered release strategy ensures sustained interest and engagement from customers.
Relevant stories
The collaboration between McDonald’s and Crocs has generated significant buzz, with fans eager to collect all the designs. Previous promotions, such as the Despicable Me Minion Happy Meal toys, have set a precedent for the success of such collaborations. The Crocs Clips collection is expected to follow suit, becoming a must-have for both McDonald’s and Crocs enthusiasts.
Future implications
Given the overwhelming response to the Crocs Clips, McDonald’s may consider extending the promotion or introducing similar collaborations in the future. This strategy not only boosts sales but also enhances brand loyalty and customer engagement. Fans can look forward to more exciting and innovative promotions from McDonald’s Singapore.
