Milo enthusiasts can now enhance their morning ritual with the launch of limited-edition Milo cup clips, available from 19 September 2024. These exclusive clips, which come in five unique designs, are included with the purchase of Milo’s 3-in-1 or Gao Siew Dai (Less Sugar) promotional packs at supermarkets across Singapore.
Background
The limited-edition Milo cup clips are designed to represent different steps in making the perfect cup of hot Milo, a beloved beverage in Singapore. This initiative by Nestlé Singapore aims to capture a quintessentially Singaporean Milo moment, as noted by Chow Phee Chat, Marketing and Corporate Affairs Director of Nestlé Singapore.
Meet the cup clip characters
Each of the five cup clips has a distinct character and function:
- Milo Dino: Add your Milo powder.
- Milo Uncle: Pour in the hot water.
- Milo Teen: Stir the mixture.
- Milo Bro: Sip with style.
- Milo Van: Enjoy every last drop.
These clips are versatile and can be used on various items with a rim, such as phone stands, laptops, and plant pots.
Uniquely Singaporean
The Milo cup clips are exclusive to Singapore and are available with the purchase of Milo’s 3-in-1 or Gao Siew Dai promotional packs. Each pack includes one randomised cup clip, making it a collectible item for Milo fans. The promotion starts on 19 September 2024, and stocks are limited.
Win Milo cups
In addition to the cup clips, Milo fans have the opportunity to win a pair of Milo cups. To participate, follow these steps:
- Purchase a Milo 3-in-1 or Gao Siew Dai promotional pack to get a randomised cup clip.
- Post a picture of your cup clips “hanging around” your favourite cup of Milo on Facebook, Instagram, or TikTok.
- Tag @MILOSingapore and use the hashtag #MakeYourMILO.
The contest runs from 19 September to 31 October 2024. More details can be found on Milo Singapore’s social media pages.
Related events
This promotion is part of a broader effort by Nestlé to engage with Milo fans and celebrate the cultural significance of Milo in Singapore. Previous promotions have included various Milo-themed collectibles and contests, further solidifying Milo’s place in the daily lives of Singaporeans. Future promotions are expected to continue this trend, offering more unique and engaging ways for fans to enjoy their favourite beverage.
