Blackpink’s Jennie will release a new solo single in October 2024, as announced by her label Oddatelier on September 9. The single will be launched under a partnership between Oddatelier and American record label Columbia Records. Columbia Records confirmed the collaboration with an Instagram post featuring Jennie and the caption: “We are family.” Columbia Records, owned by Sony Music Entertainment, represents global artists such as Adele, Barbra Streisand, Beyonce, Harry Styles, and IVE.
Background
Jennie’s upcoming release will mark her first solo project since 2023’s “You & Me.” This partnership with Columbia Records also makes her the second Blackpink member to release solo music after the group chose not to re-sign with YG Entertainment. The details of the new single remain undisclosed as of now.
Partnership details
The collaboration between Oddatelier and Columbia Records signifies a significant step in Jennie’s solo career. Variety confirmed that the partnership would officially commence with the release of Jennie’s single in October. This move aligns Jennie with a roster of high-profile artists under Columbia Records, enhancing her global reach.
Social media announcement
On September 8, Columbia Records took to Instagram to announce Jennie’s signing. The post included a photo of Jennie and the caption: “We are family,” signalling a warm welcome to the label. This announcement has generated considerable excitement among fans and industry insiders alike.
Industry impact
Jennie’s decision to partner with Columbia Records highlights a strategic shift in her career. By aligning with a major American label, she is poised to expand her influence in the Western music market. This move follows Blackpink’s broader strategy of diversifying their professional affiliations post-YG Entertainment.
Future implications
Jennie’s solo deal with Columbia Records could pave the way for more international collaborations and projects. As she prepares to release her new single, fans and industry watchers will be keen to see how this partnership unfolds and what it means for her future musical endeavours.
