Starbucks Singapore is set to launch a Hello Kitty-themed collection on 10 September 2024, in celebration of Hello Kitty’s 50th anniversary. The collaboration will feature exclusive drinks, a range of drinkware items, and lifestyle accessories, available both online and in stores. Fans can look forward to indulging in Hello Kitty-themed handcrafted beverages and merchandise that embody the beloved character’s charm and joy.
Background
Sanrio, the company behind Hello Kitty, frequently collaborates with popular brands to create co-branded merchandise. This time, they have partnered with Starbucks to bring a special anniversary collection to Singapore. The collection aims to spread joy, friendship, and togetherness, values that Hello Kitty has represented for decades.
Exclusive drinks
The collaboration spotlights two apple-based Hello Kitty-themed handcrafted beverages, both inspired by Hello Kitty’s favourite food, Mama’s Apple Pie. The drinks, topped with Hello Kitty’s signature bow, include the Apple Pie Cream Frappuccino Blended Beverage and another yet-to-be-revealed apple-based drink. These beverages will be available from 10 September 2024.
Merchandise collection
The Hello Kitty | Starbucks Merchandise Collection will also be available starting 10 September 2024, at 10am online and in stores. The collection includes a variety of drinkware items and lifestyle accessories. One of the highlights is the Blind Box Collectible Cup Clip Set of 4, priced at $51.60, which features four adorable charms to decorate your cups.
Purchasing details
To ensure a smooth shopping experience, customers are advised to reload their digital Starbucks Card on the app for quicker checkout online and at the store. It’s important to note that Starbucks Cards have a maximum hold limit of $300.
Future implications
This collaboration is expected to attract a significant number of Hello Kitty and Starbucks fans, potentially leading to future partnerships between the two brands. The success of this collection could pave the way for more themed merchandise and exclusive drinks, further enhancing the customer experience and brand loyalty.
