Nescafé fans, it’s time to elevate your coffee game with two exciting new 3in1 coffee flavours, Coconut and Salted Caramel, available for S$6.70 per pack. Each pack includes 20 convenient sachets: just add 150ml of hot water to enjoy a delicious brew. These new flavours promise to invigorate your coffee routine with a tropical twist or a bold, sweet-salty experience.
Background
Nescafé, a leading brand in the at-home coffee consumption segment, has introduced these new flavours to cater to the evolving tastes of coffee lovers. The launch comes in conjunction with International Coffee Day, offering an opportunity for consumers to explore novel and exciting coffee experiences. This move aligns with Nescafé’s strategy to continually innovate and provide unique blends that resonate with their audience.
Nescafé 3in1 Coconut
The Nescafé 3in1 Coconut flavour captures the rich, creamy essence of aromatic coconut blended with the distinctive Nescafé coffee taste, creating a well-balanced and tropical brew. This flavour is perfect for those who remember the coconut craze and are looking to relive that experience in their coffee.
Drew, a colleague from Fathership, described the flavour in five words: “Like a slow beachy day.” He enjoyed it so much that he was seen savouring it long after his initial taste. Michelle, another colleague, noted that it “would go well with (nonya) kuih,” highlighting its compatibility with traditional snacks.
Nescafé 3in1 Salted Caramel
The Nescafé 3in1 Salted Caramel offers a distinctive coffee experience with a blend of rich, buttery caramel and a hint of salt. This unique combination enhances the robust flavour of Nescafé coffee, providing a satisfying complexity.
Drew’s five-word review for this flavour was: “In true Thor fashion: ‘Another!'” Michelle, on the other hand, referenced a K-pop song, saying: “Cue aespa’s ‘Salty & Sweet’.” She appreciated the balance of sweetness and saltiness, which is often missing in other salted caramel beverages.
Availability and Pricing
Both flavours are available now at all major supermarkets and e-retailers for S$6.70 per pack. Each pack contains 20 sachets, making it convenient for coffee lovers to enjoy a quick and delicious brew at home or on the go.
Giveaway
Fathership is giving away five Nescafé packages, each packed with an assortment of seven Nescafé 3in1 flavours, including Coconut, Salted Caramel, Original, and more. Each winner will also receive a Nescafé collector’s edition mug set, perfect for sipping your favourite blends. Stay tuned to Fathership’s Instagram for the giveaway details.
Future Implications
Nescafé’s introduction of these new flavours is part of a broader trend of innovation in the coffee industry. As consumers continue to seek unique and diverse coffee experiences, brands like Nescafé are likely to keep experimenting with new flavours and blends. This not only caters to existing coffee lovers but also attracts new consumers looking for novel and exciting options. The success of these flavours could pave the way for more limited-edition releases in the future, further solidifying Nescafé’s position as a leader in the at-home coffee market.
