A media company in China, Mediastorm, has left the internet astounded by announcing that it will gift every employee, including interns, an iPhone 16 Pro. The announcement was made by the CEO through an internal chat group, expressing gratitude for the team’s dedication. The company will also cover any related taxes, ensuring that all staff members receive the high-end device, which costs at least S$1,599.
Background
Mediastorm’s generous gesture quickly went viral on Chinese social media, garnering nearly 14 million views. The CEO’s message highlighted that this benefit applies to everyone in the company, regardless of their position or tenure. This move is part of the company’s tradition of rewarding its employees with high-end gadgets annually.
Next level benefits
Handing out such impressive benefits has become a yearly tradition for Mediastorm. A look at their YouTube channel reveals that the company previously distributed iPhone 14 Pros in 2022 and iPhone 15 Pros in 2023. A spokesperson confirmed that the iPhone 16 Pro giveaway is genuine, even though the phone will only be available from 20 September. Additionally, employees were also gifted the Apple Watch Series 10.
Financial implications
This generous staff benefit will cost Mediastorm at least S$159,000, considering the base price of the iPhone 16 Pro. The company’s consistent practice of gifting high-end iPhones over the past three years underscores its commitment to employee satisfaction and appreciation.
Employee reactions
The announcement has been met with widespread enthusiasm among Mediastorm employees. One staff member remarked, “It’s incredible to work for a company that values its employees so highly. This gesture makes us feel truly appreciated.” The viral nature of the announcement has also sparked discussions about employee benefits and corporate culture in China.
Future implications
Mediastorm’s approach to employee rewards sets a high bar for other companies in the industry. As the company continues to grow, such generous gestures could enhance its reputation as an employer of choice, attracting top talent and fostering a loyal workforce. The trend of offering high-value perks may also influence other companies to reconsider their employee benefit strategies.
By consistently rewarding its employees with high-end gadgets, Mediastorm not only boosts morale but also reinforces its commitment to recognising and appreciating hard work and dedication.
