The Independent Singapore and Wake Up, Singapore exploiting KKH saga for ad revenueMar 27, 2022 | 🚀 Fathership AI
Despite public backlash, WUSG, together with alternative news publication the Independent Singapore (TISG), are taking advantage of the saga to drive up their ad revenue.
Seen in the screenshot below is WUSG's Correction Notice issued by the POFMA office, alongside several advertisements.
The Independent is behind Wake Up, Singapore's revenue operationsAccording to Fathership's investigation, both TISG and WUSG share the same Google ad account to flood their sites with advertisements.
TISG is currently run by Kumaran Pillai, also the former communications chief for Progress Singapore Party.
WUSG actively sourcing for business opportunitiesWUSG's "About Us" page, which is essentially a pitch deck, claims that the page reach over 2 million people on Facebook and Instagram monthly.
According to Fathership's sources, the numbers are inflated, and positioned in a way to get as much ad revenue as possible from would-be sponsors.
Just not the ones who sponsored the POFMA bill.