Original article

Singapore Consumers Can Now Buy Impossible Foods To Cook At Home

May 18, 2020 | 🚀 Fathership
The Silicon Valley food tech famous for its heme-filled "Bleeding" plant-based burger patty, Impossible Foods, has just green-lighted an initiative in Singapore to allow distributors and restaurants to sell its plant-based meat to consumers.

Impossible Foods has just allowed its Singapore distributors and restaurant partners to resell their stock of its plant-based meat to consumers as coronavirus lockdown "Circuit breaker" measures have halted dine-in customer traffic.

This marks the first time Impossible will be available directly to consumers in Singapore since it landed in restaurants in the city-state last March, and is the only country outside of the United States where Impossible Foods is sold for retail.

"From our experience in the US, we know that selling Impossible inventory can be a valuable means of supporting our partners' businessesWe're also very excited to give Singapore customers an opportunity to cook Impossible in their own homes, as we know that many are eager to see the product on shelves at grocery stores," said senior vice-president of international at Impossible Foods Nick Halla.

Earlier last month, Impossible Foods raised a whopping US$500 million Series F funding round and while its product is markedly more expensive in Singapore for the meantime, the company said it had plans to slash prices to foodservice distributors by 15% to make their products "Ubiquitous, super mainstream and super mass market".