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Facebook to launch new shopping feature across apps

May 19, 2020 | 🚀 Fathership
SAN FRANCISCO: Facebook on Tuesday reached out to businesses struggling to survive the pandemic with free tools for creating online "Shops" at the social network and Instagram.

Merchants can easily set up shops on Facebook and Instagram, customise looks and display products, according to the California-based internet giant.

"The primary focus is to ensure small and medium size businesses have presences online and survive the current situation," Facebook director of product management George Lee said during a press briefing on the new product.

Businesses have an option to buy Facebook ads to direct customers to their online shops.

"People have been using live video on our apps to showcase products for years, from shoe stores announcing new sneakers to beauty influencers trying on different lipsticks," Facebook said.