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Facebook ad boycott campaign to go global, organisers say

Jun 29, 2020 | 🚀 Fathership
SAN FRANCISCO: Organisers of a Facebook advertising boycott campaign that has drawn support from a rapidly expanding list of major companies are now preparing to take the battle global to increase pressure on the social media company to remove hate speech.

"The next frontier is global pressure," Steyer said, adding the campaign hopes to embolden regulators in Europe to take a harder stance on Facebook.

The global campaign will proceed as organisers continue to urge more US companies to participate.

Steyer said they will urge global advertisers such as Unilever and Honda, which have only committed to pausing US ads, to pull their Facebook ads globally.

Facebook did not address demands that it refund companies whose ads are displayed next to content that is later removed for policy violations, said Ian Orekondy, chief executive of AdComplyRx, an advertising tech company that helps pharmaceutical brands with their digital ads, which has joined the boycott.